In an exciting collaboration, Mercedes-Benz and Binghatti Properties have unveiled their latest venture – the Mercedes-Benz Places | Binghatti luxury branded residence project at the iconic Meydan Hotel in Dubai. This exceptional development marks a fusion of automotive excellence and architectural brilliance, promising a unique living experience for residents and guests.

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The centerpiece of this project is a towering 65-story residential skyscraper, set to redefine luxury living in Dubai. Scheduled to commence later this year, the construction will culminate in a 341-meter masterpiece, embodying the essence of Mercedes-Benz’s emotion, intelligence, and design DNA.

A Holistic Living Experience: Mercedes-Benz Places | Binghatti

The Mercedes-Benz Places | Binghatti residence will transcend the traditional concept of luxury living. Residents can anticipate an all-encompassing experience, seamlessly integrating the world of Mercedes-Benz into their daily lives. Britta Seeger, Member of the Board of Management of Mercedes-Benz Group AG, Marketing and Sales, expressed the groundbreaking nature of the project, emphasizing its unique fusion of automotive and residential environments.

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Cutting-Edge Amenities and Mobility Solutions

The project goes beyond conventional residential offerings, featuring an array of amenities including restaurants, lounges, sports and wellness areas, non-automotive retail, exhibition spaces, and ample parking. Moreover, Mercedes-Benz Places will provide innovative mobility options such as ride-hailing, bike and scooter sharing, smart mobility apps, automated valet parking, and chauffeur services, redefining convenience for residents.

Muhammad BinGhatti, CEO of Binghatti Properties, envisions Mercedes-Benz Places as an unparalleled living experience that captures the spirit of elevated living synonymous with the Binghatti brand identity.

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Architectural Marvel: Form Inspired by Mercedes-Benz

The tower’s elliptical exterior, drawing inspiration from the sleek lines of contemporary Mercedes-Benz vehicles, promises a strong architectural impact. Gorden Wagener, Chief Design Officer of Mercedes-Benz Group AG, described the design philosophy as extending beyond automotive, creating an iconic landmark that embodies the design, technology, and luxury appeal characteristic of every Mercedes-Benz.

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Thoughtfully Designed Residences

Comprising 150 residences, each element of the Mercedes-Benz Places | Binghatti tower has been meticulously designed to enhance the brand experience. The three primary components – the closed southern façade for energy efficiency, the dynamic lamella structure, and the horizontally structured core – contribute to the overall aesthetic and functional excellence of the residences.

In summary, the collaboration between Mercedes-Benz and Binghatti Properties is poised to set a new standard in luxury living with the Mercedes-Benz Places | Binghatti residence. This ambitious project not only reflects the sophistication of Mercedes-Benz vehicles but also promises a lifestyle experience that seamlessly integrates cutting-edge amenities, architectural marvel, and the epitome of automotive luxury.

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