When I first learned about the making of the Burj Al Arab: a first-person journey, I was both excited and dubious. The idea of erecting a hotel on a man-made island 280 meters off the coast of Dubai and designing it to resemble a billowing sail seemed more like something out of futuristic fiction than a practical building endeavor. But this wasn't just any project—it was Dubai's audacious...

On Tuesday, the prominent hotel group Jumeirah introduced a fresh visual brand identity in line with its ambitious plans to double its portfolio size by 2030. The launch event took place at the iconic Burj Al Arab Hotel, showcasing the new branding and logo through a projection of Jumeirah's history. Read this also : Anantara and Arada Announce New Resort and Luxury Residences in Sharjah Jumeirah's...