This cutting-edge technique presents Sobha Realty’s projects in stunning clarity while enabling visitors to explore the subtleties of the company’s initiatives in an interesting and interactive way.

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Globally renowned real estate developer Sobha Realty made history by introducing the first holographic display in the industry to enhance the consumer experience. This display uses mixed reality to give customers an immersive experience to imagine what life would be like at the Sobha developments, enabling them to make better decisions. This cutting-edge technique presents Sobha Realty’s projects in stunning clarity while enabling visitors to explore the subtleties of the company’s initiatives in an interesting and interactive way.

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Sobha Realty is already setting a new standard for the real estate industry by utilizing mixed reality to provide prospective buyers with a unique experience when engaging with their possible properties.

“We aimed at ensuring an engaging and dynamic visualisation of our projects by combining physical and digital worlds, offering a realistic preview that traditional methods cannot replicate,” stated Sobha Group Co-Chairman Ravi Menon. This initiative is an extension of the company’s ongoing efforts to promote innovation and improve customer satisfaction, and it will further improve the user experience at our sales galleries.

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Using this technology, one may create the appearance of three-dimensional objects on a flat surface from any perspective. Virtual holograms are stable illusions that are produced by continuously altering the projection according on the viewpoint of the user.

Additionally, a patented tracking mechanism integrated within the device allows users to wear stereo glasses and track their exact location in space. Each project has specially created content that is adapted to meet its own requirements and style, transforming it into an animated, full-scale simulator.

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By introducing this innovative technology, Sobha Realty not only shows that it is dedicated to being at the forefront of technology adoption, but it also facilitates prospective buyers’ decision-making process. By offering a crisp, immersive preview of possible houses, Sobha Realty is elevating the bar for the industry and changing how buyers engage with properties.