NABNI’s co-founder and CEO, Badr Alsuwaidi, explained how the 25-year-old company strikes a balance between luxury, innovation, and sustainability in its real estate endeavors in an interview with Zawya Projects.

In the early 1990s, NABNI Developments, which has its roots in the entrepreneurial tradition of the NABNI family, introduced high-end Italian furniture to Dubai. Gradually, they delved deeper into the automobile sector, establishing the ‘German Cars Company‘ and becoming the first official representative for luxury and supercar companies in the UAE, including Lamborghini. Finally, they ventured into the realm of luxury real estate.

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According to Badr Alsuwaidi, co-founder and CEO of the company, these endeavors have given him vital insights into the need to provide excellence to clients through superior design and quality.

“In an interview with Zawya Projects, he stated that we were confident that our hands-on approach to building and design, straying from the cookie-cutter model with a dedication to working with the best architects and designers in the world and using only premium quality materials would resonate with the market.”

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Founded in 1999, Al Jaziri Properties changed its name to NABNI Developments in 2022. With its innovative approach to construction and design, the company has set itself apart in a highly competitive market. Projects such as Dubai’s first smart building, which has the Middle East’s first Thyssenkrupp destination control elevator constructed in Germany, are prime examples of this.

Since then, Alsuwaidi added, “We’ve started several residential projects, each painstakingly crafted with an unwavering focus on design, quality, and innovation.”

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The firm and Hilton collaborated to introduce the first-ever independent Waldorf Astoria residential address outside of the United States, the Waldorf Astoria Residences Dubai Downtown, in March of this year.

Concurrently, energy efficiency and the incorporation of renewable energy sources are prioritized over luxury in all NABNI initiatives, since sustainability is not compromised in the name of luxury.

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Alsuwaidi stated, “We think it’s important to go above and beyond expectations in creating socially conscious communities as well as offering residents added value, and this is achieved by closely adhering to the Dubai Green Building Code.”

The firm is planning to take on several new projects and increase its presence in Dubai as it looks to the future. With a land bank surpassing 500 million UAE dirhams, their portfolio encompasses over 1.1 million square feet of constructed area, demonstrating their dedication to continued growth.

“Our goal as a top real estate developer, which emphasizes innovation, quality, and sustainable development, is in line with Dubai’s aspiration to be a global leader in luxury real estate,” stated Alsuwaidi.

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What major turning points or accomplishments have you been most proud of since NABNI Developments was founded?

We have accomplished some amazing milestones over the last 25 years by always producing cutting-edge projects that transform urban living through outstanding architecture. Notable projects in our esteemed portfolio include the Sheikh Zayed Road landmark Lamborghini Building.

Our ability to match client expectations for luxurious and high-quality living spaces for families is demonstrated by the speed at which we were able to sell units after launch, as seen in the case of the Avenue Residences cluster in Al Furjan. The portfolio of NABNI Developments consists of more than 11 projects totaling more than 800 units, as well as more than 400 planned development projects.

Another significant turning point in our business’s history, Waldorf Astoria Residences Dubai Downtown demonstrates our dedication to raising the bar for opulent living in the Middle East.

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Could you provide some details about how you choose the best sites for your projects? What is the land bank size and worth of the company? Do you intend to increase the land bank’s size?

Dubai, in our opinion, is one of the world’s fastest-growing cities, possessing a wealth of excellent sites that are ready for development. Our portfolio currently includes approximately 1.1 million square feet of constructed space spread across important UAE locales. With over 500 million UAE dirhams ($136 million) in land, our land bank reflects our aspirations for expansion.

This demonstrates our dedication to further growth and development in the United Arab Emirates. Although our main priority is turning our current landbank into operational projects, we hope to acquire more land before the year is over for other initiatives.

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Accessibility and existing development infrastructure are important factors to take into account during location scouting. For example, our Avenue Residences, which range in size from 1 to 6, are ideally located in the center of Al Furjan. This newly developed neighborhood provides unmatched convenience and quick access to Dubai’s main thoroughfares.

The allure of Al Furjan goes beyond its accessibility; it has many exciting new initiatives and a wonderful family-friendly atmosphere. Its appeal is further enhanced by its proximity to shopping malls that provide daily necessities. Al Furjan’s reputation as a potential investment location has been further cemented by its demonstrated ability to generate exceptional rental returns.

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How does NABNI strike a balance between sustainability and environmental impact considerations in its initiatives with the pursuit of luxury and innovation?

Energy efficiency and the integration of renewable energy sources are given top priority in every project we work on to guarantee the best possible build combined with environmentally friendly solutions. To guarantee that we have the greatest team on the ground to produce a project of the highest caliber, we carefully select our partners based on their track record of excellence and our shared dedication to maintaining best practices in building standards.

What do you expect the market to look like in the next two years?

Strategic initiatives like the UAE Tourism Strategy 2031 and the ‘We the UAE2031‘ are set to make the country even more appealing to investors, solidifying the UAE’s luxury real estate market positioning in the global landscape. The United Arab Emirates (UAE) has positioned itself as one of the top global destinations, and the incredible growth in the real estate market continues to reflect that.